10 scientifically proven ways to spice up your social-media marketing

Social-media marketing may seem more like an art than a science, but that doesn’t mean you can’t use scientific methods to improve your performance. Among Dan Zarrella’s favorite scientifically tested strategies: Tweet less often to get more retweets; treat every campaign like an experiment; and harness selective-attention effects to reach your top influencers.  HubSpot.com


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