What skills does your marketing team really need?


Social-media marketing teams need to have people in place who can provide a specific set of skills, writes Lee Odden. The mix will vary by organization or even by brand, Odden writes, and not everyone needs to be a full-time member of your social-media crew. Still, as you’re assembling a dream team, you should ensure that you have easy access to high-caliber copywriters, community managers, SEO specialists and monitoring analysts.  TopRankBlog.com

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