Is your blog in danger of being abandoned?


Corporate blogs are at perpetual risk of turning into abandoned digital outposts that make your company look careless and amateurish, writes Ian Greenleigh. To avoid that fate, Greenleigh recommends pacing yourself: Don’t burn yourself out by trying to post too often, and don’t be afraid to reject copy that isn’t up to scratch. “Everyone at your company must understand [and you should champion] the fact that your blogging efforts need to map to measurable business goals,” Greenleigh writes.  MarketingProfs

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