How to cope with having a social-media star on staff

Thanks to social media, more employees have well-developed personal brands — and that can create headaches for the companies they work for, writes Todd Defren. Try to find ways to harness your employees’ brands for the greater good, Defren advises, but be willing to pull rank when the company’s priorities conflict with employees’ branding. “Remind them that they elected to take their current position, and as long as they draw a paycheck, their first duty is to their employer,” he writes.  SmartBrief/SmartBlog on Social Media


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