2D bar code ads come to transit


So-called 2D bar code ads in which smartphone users can scan offers in train stations, airports and other public places to receive discounts, free e-books or other promotional offers are being tested in the Albany, N.Y., transit system, Denver International Airport and other sites. For marketers, “this is the holy grail of advertising — interactive media in public places,” said Michael Becker, North American managing director for the Mobile Marketing Association.  New York Times (free registration), The

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