Why content’s future lies in social-media optimization


The rise of Facebook and user-driven social sites will spell the end of the importance of search engine optimization and inspire a shift to “social-media optimization,” according to Ben Elowitz, co-founder and CEO of Wetpaint, a Web publisher, and writer of the Digital Quarters blog. “The era of SMO liberates publishers from the exercise of tricks, hacks and keywords,” Elowitz writes. “Instead, the big opportunity is now once again creating and refining the most appealing content possible.”  PaidContent.org

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