Why content’s future lies in social-media optimization

The rise of Facebook and user-driven social sites will spell the end of the importance of search engine optimization and inspire a shift to “social-media optimization,” according to Ben Elowitz, co-founder and CEO of Wetpaint, a Web publisher, and writer of the Digital Quarters blog. “The era of SMO liberates publishers from the exercise of tricks, hacks and keywords,” Elowitz writes. “Instead, the big opportunity is now once again creating and refining the most appealing content possible.”  PaidContent.org


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s