Misconceptions about business-to-business social-media use


Many business-to-business marketers think they can live without social media — but they’re almost certainly wrong, writes Jay Baer. Business-to-business clients are people too, and as such they’re just as likely to be using social networks, and just as likely to be willing to engage, as any other consumer, Baer writes. “Need more proof? Take your customer email list and find which of them are active where in social media using Flowtown or Gist,” Baer writes.  Convince & Convert

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