4 strategies for managing a successful group blog


Companies should learn from the Web’s most successful group blogs to burnish their own corporate blogs, writes SmartBrief’s Rob Birgfeld. Multiple authors and reader-generated content can help keep your blog fresh — just be sure to leverage your network to get high-caliber guest writers on board, Birgfeld writes. Companies should monitor the response to guest posts to determine which writers should be asked to become regular contributors, he adds.  SmartBrief/SmartBlog on Social Media

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s