4 strategies for managing a successful group blog

Companies should learn from the Web’s most successful group blogs to burnish their own corporate blogs, writes SmartBrief’s Rob Birgfeld. Multiple authors and reader-generated content can help keep your blog fresh — just be sure to leverage your network to get high-caliber guest writers on board, Birgfeld writes. Companies should monitor the response to guest posts to determine which writers should be asked to become regular contributors, he adds.  SmartBrief/SmartBlog on Social Media


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