Clear goals are the key to a successful social strategy


The biggest mistake made by social-media marketers is their failure to set clear goals, says SAP social-media director Michael Brenner. Unless you know what you’re aiming for, you’re bound to fall into the trap of trying to assess ROI in terms of abstractions, Brenner argues. “Social media is not a strategy or an objective itself. It is a means to achieve a larger objective,” he notes.  B2BBloggers.com

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