8 social-media mistakes made by PR firms

As PR shops dive into social-media marketing, they often set themselves the wrong goals, writes Jay Baer. Instead of finding ways to tap into trends or boost their Twitter followings, Baer argues, firms should focus on finding ways to provide genuine value and engagement to their clients and their clients’ fans. “PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences,” Baer warns.  Convince & Convert


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