Web video sites go social to keep people watching

A number of Web video offerings — including a live-streaming service from Facebook — are seeking to make watching videos online a social experience. Services such as Qlipso let users chat and create avatars with which to make expressive gestures while watching videos. The aim is to create a World of Warcraft-style experience that combines entertainment and social interaction, says Qlipso CEO Jon Goldman.  MIT Technology Review


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