Focus on your strategy, not your tool kit

With so many social-media tools and gadgets out there, it’s tempting for social-media marketers to spend all their time trawling through the latest offerings, writes Jason Falls. But monitoring tools, research consultants and management dashboards only organize information — it’s still up to you to make the decisions that matter. “The tools, in and of themselves, are not important. What you do with them is,” Falls writes.  Social Media Explorer


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