5 ways to turn skeptics into social-media true believers

Skeptical bosses are the bane of any social-media effort, but with a little determination it’s usually possible to win people over, say Allison Fine and Beth Kanter. Identify the people who have influence with key decision makers, highlight your rivals’ social-media successes, and don’t try to rush things, they say. “It takes years to change a culture,” Kanter says.  SmartBrief/SmartBlog on Social Media


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