The 9 traits of a successful social-media manager


The best social-media chiefs share nine key traits, writes Steve Radick. Among other things, they’re dedicated evangelists for the brand, fun to be around, able to speak without lapsing into jargon, and don’t have a problem with admitting to their mistakes. “There’s a very real human element to it, and identifying the wrong person … is often the biggest determination in the success or failure of your social-media initiatives,” Radick writes.  Social Media Strategery

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