Facebook pushes “Like” button for sales boost


More e-commerce sites, including eBay and Best Buy, are adding Facebook’s “Like” button to their layouts in hopes of attracting shoppers via their friend’s recommendations. Shopping site Gilt reported a 50% rise in sales from Facebook users after introducing the button this summer. However, others have faulted the feature for depriving hosts of key visitor data that could be used to improve marketing, this article reports.  Wall Street Journal, The

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