Is ethnic targeting coming to Facebook?

Facebook researchers have figured out a way to guess users’ ethnicity with extraordinary accuracy, simply by cross-referencing first and last names against U.S. Census data. “Surely, now that it’s possible to predict ethnicity on Facebook with relative accuracy … the next logical step would be to allow marketers to target users based on ethnicity and not just age, location and known preferences,” writes Kaukab Jhumra Smith.  SmartBrief/SmartBlog on Social Media


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s