Is ethnic targeting coming to Facebook?


Facebook researchers have figured out a way to guess users’ ethnicity with extraordinary accuracy, simply by cross-referencing first and last names against U.S. Census data. “Surely, now that it’s possible to predict ethnicity on Facebook with relative accuracy … the next logical step would be to allow marketers to target users based on ethnicity and not just age, location and known preferences,” writes Kaukab Jhumra Smith.  SmartBrief/SmartBlog on Social Media

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s