If content is king, then perception is the kingmaker

The value of content derives not just from the information it contains, but also from the way it’s perceived, writes David Spark. That means it’s essential to tweak the contexts in which you present and provide access to content in order to maximize its perceived value, Spark argues. Play your cards right, and even stale content can be repurposed and given fresh value, he adds.  SparkMinute.com


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