If content is king, then perception is the kingmaker


The value of content derives not just from the information it contains, but also from the way it’s perceived, writes David Spark. That means it’s essential to tweak the contexts in which you present and provide access to content in order to maximize its perceived value, Spark argues. Play your cards right, and even stale content can be repurposed and given fresh value, he adds.  SparkMinute.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s