Fight fear to win social buy-in


Social evangelists need to focus on combating their colleagues’ fear of the unknown, says Curtis Midkiff, social-media manager for the Society for Human Resource Management, in an interview with SmartBrief. Only by soothing skeptics’ jangled nerves can social teams win buy-in not just from the C-suite but also from their organization’s rank and file, he notes.  SmartBrief/SmartBlog on Social Media

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