Why good TV spots still work as branding tools

The winning TV spots at this year’s Cannes Lions ad festival show the continuing branding power of the original small screen, provided the commercials engage viewers with unexpected hooks, strong ideas and clever storylines, according to Allen Adamson, managing director of Landor Associates, New York. “In a cluttered brandscape, the best will always win out, no matter what the format,” Adamson writes. “Tune in and see for yourself.”  Forbes


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s