Why good TV spots still work as branding tools


The winning TV spots at this year’s Cannes Lions ad festival show the continuing branding power of the original small screen, provided the commercials engage viewers with unexpected hooks, strong ideas and clever storylines, according to Allen Adamson, managing director of Landor Associates, New York. “In a cluttered brandscape, the best will always win out, no matter what the format,” Adamson writes. “Tune in and see for yourself.”  Forbes

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