New group looks to thwart growing “content mills”

The rise of so-called “content mills,” which churn out articles on trending search topics with an eye to achieving high search rankings, is alarming some publishers and marketers. A newly formed group called the Internet Content Syndication Council, which includes Procter & Gamble and Reuters as members, is considering the creation of guidelines designed to prevent the online proliferation of poorly written, plagiarized or inaccurate content.  Mediaweek


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