Finding the social-monitoring tool that’s right for you

To find the right social-monitoring tool for your business’ needs, it’s important to have a clear sense of exactly what you’re planning to do with it, writes Katie Van Domelen. Identify not just the area you’ll be monitoring, but also the kinds of data you need, the specific users who’ll be handling the tool and the operational and budgetary constraints you’re facing. Only once you’ve figured out your real priorities can you get a sense of which tools would work for you, Van Domelen writes.  Convince & Convert


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