How going social can amplify your CSR efforts


The social Web can be a perfect pairing for corporate social-responsibility efforts, writes Laura Hall. Tools such as Twitter and Facebook can help amplify your CSR and environmental efforts, and social promotions can be a great way to increase your customers’ involvement in your sustainable-business drive. “If a company is ‘doing good,’ don’t be shy about talking about it. … [C]ompanies have a huge opportunity to ride the high wave of CSR through social media, spread the word, amplify their cause(s) and galvanize [a] powerful network of friends,” she writes.  Convince & Convert

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