J.C. Penney aims for an additional $1 billion in social sales by 2014

J.C. Penney is overhauling its advertising strategy, refocusing on social and mobile marketing in a bid to increase online sales $1 billion by 2014. The strategy will focus on young women who are active online, and it will include social campaigns tied to seasonal events such as back-to-school sales and mobile campaigns that allow people to access coupons and other promotions using their smartphones.  InternetRetailer.com


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s