J.C. Penney aims for an additional $1 billion in social sales by 2014


J.C. Penney is overhauling its advertising strategy, refocusing on social and mobile marketing in a bid to increase online sales $1 billion by 2014. The strategy will focus on young women who are active online, and it will include social campaigns tied to seasonal events such as back-to-school sales and mobile campaigns that allow people to access coupons and other promotions using their smartphones.  InternetRetailer.com

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