7 things that make business-to-business and social a natural fit


The conventional wisdom says retail businesses are better suited to social marketing than business-to-business firms, but there are a number of reasons that’s not necessarily true, writes Yann Gourvennec. Business-to-business sectors usually already have a strong sense of group identity, which can easily be harnessed to drive online communities, Gourvennec writes. Business-to-business “is made of ecosystems. Social media is ideal for fostering discussions and brand advocacy through such ecosystems,” he adds.  BNET/Sterling Performance blog

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