Don’t let knee-jerk responses define your social presence


Companies need to put a lot of thought into how they handle their responses to feedback, comments and criticism, says Lindsay Lebresco, former head of community engagement at Graco. Whom you hire as the face of your social strategy is among the biggest decisions you’ll ever make, and it can be the difference between a social campaign’s success and failure, Lebresco adds.  SmartBrief/SmartBlog on Social Media

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