Study: Most social marketers are flying blind


A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have vague ideas about how they want to use social tools, but then they fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority of organizations exposed to problems arising from employees saying the wrong things in the wrong ways to the wrong people at the wrong time,” the report notes.  MediaPost Communications/Online Media Daily

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