Microblogging brands gain consumers’ trust

Consumers trust brands that use microblogging sites such as Twitter to respond to their queries in real time, according to a survey from Fleishman-Hillard. “What really matters here I think is that the rules of crisis engagement that we’ve known for years and years still apply, but they still apply in a much more accelerated way,” said Dave Senay, chief executive of Fleishman-Hillard.  Reuters


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