12 tricks to boost your blog’s credibility

The key to running a successful blog is convincing your readers that you’re a trustworthy source of the information they need, argues Michael Low. To produce that effect, sprinkle your posts with just enough jargon and technical detail to make yourself sound authoritative, and don’t be shy about mentioning awards or testimonials that speak to your, or your brand’s, achievements, this article suggests.  ProBlogger


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