Survey shows smartphone is becoming “always-on” device

The majority of active smartphone users make use of their mobile data services at home, often to multitask while engaged in another form of media, such as the TV or radio, according to a survey of 8,000 smartphone users by media shop Initiative. Mobile Web usage peaks in the evenings, with more than six in 10 people saying they use their mobile devices while relaxing at home, the poll found.  MediaPost Communications/Online Media Daily


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