Breaking the 30-second barrier


Agencies and advertisers are increasingly developing long-form branded content specifically for the Internet. Blogger Wouter Boon, founder of Boon Strategy, offers some examples of how ad shops in Amsterdam are emphasizing pure creativity and letting go of time constraints.  Advertising Age (tiered subscription model)/Global News blog

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s