Marketers share tips for measuring social success

Senior marketers from some of America’s biggest brands, including Whole Foods Market and Pepsi, grappled with the thorny question of social ROI at TWTRCON last week, and gave advice on how to gauge the payback from your social strategy. Don’t obsess about easy metrics such as followers, or even about your brand’s profile, they advise. Instead, focus on actionable goals, and be prepared to wait a while before seeing results.  SmartBrief/SmartBlog on Social Media


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