What makes a successful social effort special?

Almost two-thirds of social marketers say that their campaigns don’t bring in new sales or otherwise boost their company’s bottom line, according to a report by R2integrated. The study found that companies seeing a bottom-line boost from their social efforts were almost twice as likely to have crafted an official social strategy and were more likely to have workers dedicated to putting that strategy into action. “[M]arketers clearly recognize the need for, and see the potential of, social media, but are still trying to develop models that increase real engagement which then leads to profitability,” says R2integrated CEO Matt Goddard.  SocialMediaExaminer.com


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