What makes a successful social effort special?


Almost two-thirds of social marketers say that their campaigns don’t bring in new sales or otherwise boost their company’s bottom line, according to a report by R2integrated. The study found that companies seeing a bottom-line boost from their social efforts were almost twice as likely to have crafted an official social strategy and were more likely to have workers dedicated to putting that strategy into action. “[M]arketers clearly recognize the need for, and see the potential of, social media, but are still trying to develop models that increase real engagement which then leads to profitability,” says R2integrated CEO Matt Goddard.  SocialMediaExaminer.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s