Ethical marketing helps brands earn trust


Consumers’ trust has to be earned, writes John Moore, and the best way to do that is by ensuring that your social-marketing campaigns abide by basic ethical rules. Disclose your connection to brands or clients, stick to the truth in all your tweets, and demand similar honesty and transparency from those you work with.  SocialMediaExaminer.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s