5 trends that will shape location marketing

Location marketing’s bigwigs gathered in New York City this week to discuss their sector’s future — and acknowledged that it’s likely to be some time before location services achieve full potential. Location services will continue to spread, and brands will embrace the field’s promotional and data-gathering capabilities, but technological hurdles are likely to hamper the services’ uptake, they said. “The ideas we’re pushing are more advanced than the technologies that are driving them,” said Foursquare co-founder Dennis Crowley.  SmartBrief/SmartBlog on Social Media


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s