3 ways to harness the power of cause marketing


Associating a brand with a good cause can be a great way to boost its traction online, writes Thad Kahlow, but cause marketing still needs to be underpinned by a solid social strategy. Inject an element of competition or offer incentives for participation to draw people in, and make it easy for everyone to get involved, Kahlow advises.  Advertising Age (tiered subscription model)

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