Top digital media plans of 2010


Mindshare’s work to position SAP as a powerful resource for businesses hit hard by the recession has been named by Adweek as the top digital media plan of 2010 in the $10 million to $25 million category. Wieden + Kennedy’s digital “Chalkbot” effort for Nike Livestrong took home the prize in the $1 million to $10 million category, while OMD’s digital campaign for Gatorade aimed at high-school jocks won in the under $1 million segment.  Adweek

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