To win over an influencer, ask what you can do for them

Before you can win over power-bloggers and other online influencers, you need to know what you can offer them, says Ogilvy PR’s Virginia Miracle. These relationships need to be two-way streets, giving influencers a shot at reaching new audiences or giving them access to valuable information, she suggests. Once you’ve established a relationship, make sure you touch base regularly to maintain the bond, she adds.  SmartBrief/SmartBlog on Social Media


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