How the human factor can make or break your social strategy


No matter how perfect your social strategy looks on paper, in the real world you’re only as good as the people you hire to put your plan into action, Nathan Thompson writes. Match your staffing to your specific goals and your audience, Thompson suggests.  MarketingExperiments.com

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One response to “How the human factor can make or break your social strategy

  1. Yes and that’s why hiring an intern to be the social media face of a brand is very questionable. Intern can be really smart but lacks business acumen most of the time.

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