3-D ads to debut in ESPN 3D launch


Procter & Gamble, Sony and Disney’s Pixar unit all will be running 3-D TV commercials for Friday’s launch of ESPN 3D. The 3-D ads, which will require special glasses to view, were not cheap to produce — according to this report, they can cost 30% to 40% more than traditional 2-D spots.  Wall Street Journal, The

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