Keeping your social strategy in balance


In this crowdsourced Q-and-A, “Open Leadership” author Charlene Li answers SmartBrief readers’ questions about social marketing and leadership. Li argues corporate social-media users must strike a balance between top-down and bottom-up strategies. “One without the other leads to an unbalanced strategy that isn’t sustainable in the long run,” she argues.  SmartBrief/SmartBlog on Social Media

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