How small businesses can make Twitter pay off

The only thing small-business owners really need to know about Twitter is that it’s a venue where many of their customers likely already congregate — and where businesses can participate without paying a dime, writes Kermit Pattison. Better yet, Pattison writes, Twitter puts a premium on personality and uniqueness, so small businesses have an inherent advantage over big, bland corporate rivals.  The New York Times (free registration)


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