Report: Business-to-business social spending is increasing

Business-to-business companies are set to nearly quintuple their spending on social marketing between 2009 and 2014, according to a report by Forrester Research. Firms spent about $11 million on social campaigns in 2009, a figure that is expected to increase to $54 million by 2014, according to the report. “Marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” notes one analyst.  eMarketer


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s