Game designers tout lasting engagement


A growing number of brands are turning to social games to foster engagement with their customers. Game mechanics naturally lend themselves to lasting relationships and can be more powerful than conventional viral or social campaigns, game marketers say. “They keep people engaged to keep doing things, as opposed to what goes viral quick: You click, you watch and then never see it again,” says one social-gaming investor.  Advertising Age (tiered subscription model)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s