How to make the most of your online advocates

Businesses need to inject some excitement into their brand if they want to generate buzz online, says SmartBrief on Social Media advisory board member John Jantsch. But it doesn’t stop there: companies also need to educate their online advocates to ensure that they’re talking up their brand in an effective way. “It’s not enough to do something that people can talk about; you’ve also got to take the next step and teach them how to talk about your business,” Jantsch writes.  SmartBrief/SmartBlog on Social Media


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