6 ways to ruin a Promoted Tweet campaign


Marketers are understandably excited about Twitter’s Promoted Tweets system — but it’s all too easy for a Twitter campaign to fall flat, writes David Berkowitz. Treating Promoted Tweets like a traditional media buy, using ad copy instead of real tweets, or letting Promoted Tweets distract you from your regular Twitter account can put you well on the way to an epic failure, he writes.  MediaPost Communications/Social Media Insider

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