Whatever you do, don’t call it “social media”

The buzz surrounding social media has become counterproductive, with too many marketers focusing on social toys for their own sake rather than for what they can do for their brand, writes Rob Key. Strategists would do better to ban the words “social media” from their vocabulary and focus instead on finding the most appropriate tools — social or otherwise — for solving their company’s specific problems, he argues.  iMedia Connection


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s