Old ad campaigns linger online


The prevalence of YouTube and Facebook, as well as the use of microsites, has altered the course of online ad campaigns, which no longer have to end the way traditional efforts do. For example, the popular humorous “Monk” e-mail campaign from CareerBuilder, which peaked with more than 4.4 million visits in April 2006, still managed to tally some 818,000 hits in the first quarter.  New York Times (free registration), The

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