Put a social spin on your SEO

Too many marketers think that social campaigns obviate the need for an SEO strategy, writes Norm Elrod. In fact, he argues, social and SEO work best when they’re used together: By monitoring social buzz, it’s possible to find trending keywords that regular SEO strategies would overlook. “Tomorrow’s keywords are out there to be found, courtesy of social media,” Elrod writes. “And when they become today’s, you’ll be well-positioned to receive all the traffic.”  SmartBrief/SmartBlog on Social Media


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