What are Facebook fans really worth?

A recent Facebook campaign saw a picture of a pickle win more fans than Canadian rockers Nickelback, netting 1.5 million fans in about a month. That ought to give pause to any social marketers whose strategy still hinges around recruiting vast followings, writes Gary Stein. If even a pickle can win millions of fans, then perhaps fans alone shouldn’t be the focus of our marketing strategies. It’s vital, Stein argues, to look beyond mere numbers and find ways to create genuine engagement with the people that link themselves to your brand.  ClickZ


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s