Use advertising to add value to your community

It’s vital to integrate advertising into your social brand in a way that brings additional value to your audience, according to Federated Media founder John Battelle and Marketing Sherpa founder Anne Holland. Far from being a distraction, advertising is an opportunity to inject passion into your product and to share messages that matter to your community, they argue. “Advertisers are people, too,” Battelle says. “Bring in marketers that the audience might actually get something from.”  SmartBrief/SmartBlog on Social Media


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s