Use advertising to add value to your community


It’s vital to integrate advertising into your social brand in a way that brings additional value to your audience, according to Federated Media founder John Battelle and Marketing Sherpa founder Anne Holland. Far from being a distraction, advertising is an opportunity to inject passion into your product and to share messages that matter to your community, they argue. “Advertisers are people, too,” Battelle says. “Bring in marketers that the audience might actually get something from.”  SmartBrief/SmartBlog on Social Media

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s